There are endless possibilities when it comes to eCommerce selling, especially when the industry is constantly evolving and changing. However, choosing the best fulfilment option for your business can be tricky, and you may find yourself not knowing which one to pick.
Everyone has heard of fulfilment by Amazon by now, their online marketplace offers consumers the opportunity to buy pretty much anything they can think of, thanks to their diverse range of over 1.5 million sellers.
Nowadays, customers are impatient, they don’t want to wait weeks for their order to arrive, nor do they want to fork out shipping fees- which is why Amazon is so ideal.
It’s fair to say that fulfilment by Amazon is leading the industry right now, with smaller fulfilment service providers trying to keep up and implement similar features, such as Next Day Shipping.
Much like anything else, there are pros and cons when it comes to Amazon fulfilment services -we want to talk to you about each one so that you can make the right decision for you and your business.
Without further ado, let’s dive in!
What is Amazon FBA?
FBA – Fulfilment by Amazon. In short, you sell on Amazon’s platform, but let Amazon handle your picking, packing, shipping, returns, and customer management. Everything is essentially handed over to Amazon while you purely focus on selling products and growing your business.
Now, lets talk about some of the ‘pros’ of Amazon FBA
The pros of Amazon FBA
You gain access to all the benefits that come with Amazon’s beloved ‘Prime’ feature. Between December 2021 to May 2022, it was recorded that around 2.5 billion users visited Amazon each month- that’s 2.5 billion potential customers for you to reach.
FBA sellers are eligible for Prime shipping, Prime deals, bundles, and more. Not only this, but Prime users have a higher chance of seeing your product thanks to Amazon’s special ‘filter’ system, which will allow users to see Prime-only products.
Streamlined customer support
Another benefit of FBA is the fact Amazon handles all of your customer service inquiries for FBA-fulfilled orders/products. This is beneficial because it means you don’t need to spend time responding to customers and can spend more time growing your business.
This is both a pro and con of Amazon and will be discussed in more depth later, but despite the fact, Amazon’s fees can sometimes be steep, they are very transparent about all of their fees, and you won’t find yourself feeling deceived as a result of hidden fees.
Another benefit, and competitive advantage is the