Tis’ the season when business booms for the eCommerce industry. We’ve already successfully triumphed across Black Friday and Cyber Monday, now is the time when everyone runs to their favourite brands and retailers to snatch a deal during the Boxing Day and January sales.
Of course, as you probably already know, nothing is ever smooth sailing, especially during busy, hectic periods. Delays can be inevitable, especially with the postal strikes that have unsettled deliveries in the build-up to Christmas. Some things are unfortunately out of our control, but there’s no harm in trying to be as organised as possible to minimise the issues caused. Let’s talk about some things you can do.
Now more than ever, it is essential to make sure you can keep up with the demands of the peak season by ensuring you have enough inventory available to avoid things like backorders. It’s best to avoid using manual methods of inventory management, especially during busy periods as there is too much room for natural human error to occur.
Cross reference everything with your previous sales data, as this can be extremely insightful and help improve the accuracy of your upcoming sales predictions. This will then improve your overall process throughout peak periods.
Communicate with your customers, and if you have one, communicate with your 3PL partner. Communication is crucial, as the downfall of many businesses is poor communication across all areas.
Good customer experience should be at the forefront of your business focus, as without customers your business will inevitably sink. Therefore, make it easy for your customers. Customers want to feel secure in knowing that if they have any issues or questions, this will be quickly and efficiently solved and answered. Make sure your customers are aware of t